Express Newark: Grand Opening Program

PROJECT BRIEF

Express Newark is an interdisciplinary learning space where artists, business leaders, and community residents collaborate, experiment, and innovate in partnership with the staff and students of Rutgers University-Newark by promoting positive transformation and opening avenues of dialogue through art, design, media, and entrepreneurship.

For their soft opening, Express Newark requested an invitation that would be distributed to their visitors. In order to emphasize their mission statement of creating a new, third space for the community and university, a “pop-in” invitation was created. The invitation encourages the viewer to look and see through this invitation as if they were already peaking in Express Newark’s space. Combining the two-dimensional and three-dimensional also refers back to their logomark, which also plays on both dimensions. This “pop-in” invitation combines all these messages into a neat takeaway that everyone can understand.

The invitation’s format was later turned into a program for the grand opening and was also brought into two digital forms, which was a GIF for email attachments and an Eventbrite cover image.

CLIENT

Express Newark

SKILLS & SERVICES

• Branding
• Print
• Email Marketing
• Adobe Indesign
• Adobe Photoshop
• Adobe After Effects